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Promotions Policy
Last Updated: October 01, 2024

This Promotions Policy ("Policy") includes comprehensive information on the promotional methods that Lucebra instructors can employ, including instructor coupons, course referral links, and Lucebra's optional marketing programs. This Policy is incorporated by reference into our Terms of Use and Instructor Terms. Any capitalized terms that are not defined in this Policy have the meanings assigned to them in the Terms of Use or Instructor Terms.

1. How the Promotional Programs Work

Lucebra offers premium instructors the opportunity to participate in Promotional Programs, which you can opt into via the Promotional Agreements page of your instructor settings or through a written agreement (including email) between you and Lucebra for specific programs as detailed below. The availability of specific programs may vary by geographic location and content type. Lucebra retains sole discretion to determine which content to offer as part of the Promotional Programs and to set or update sale prices. Lucebra may remove any of your content from the Promotional Programs at any time and at its sole discretion, with or without prior notice.

The discount amounts referenced herein are approximate, as the actual discount may vary slightly due to rounding and currency conversion. Lucebra does not guarantee any minimum level of success in connection with the Promotional Programs.

2. Lucebra Deals Program

The Lucebra Deals Program enhances your revenue potential by enabling Lucebra to offer your content at compelling discounts as part of targeted promotions and to optimize your list price. The Deals Program allows Lucebra to offer your content to students at a discounted price, typically no lower than $9.99 USD (or local equivalent). Lucebra reserves the right to update and change base price options periodically.

Where a sale to a Lucebra reseller or distributor results in a sale price for your content that is lower than permitted by this Policy, Lucebra will calculate your revenue share based on a Gross Amount allowed by this Policy. Deals Program promotions may be featured through the Services, user communications, or third-party platforms, and the duration of deals may vary.

You can opt out of the Deals Program at any time. However, your content will remain subject to any active sales campaigns or promotions until their completion.

3. Lucebra Business Program

Premium instructors may participate in our subscription program ("Lucebra Business Program"), subject to the additional terms outlined below. The Lucebra Business Program consists of Lucebra's subscription-based content collections available to individual consumers and business customers, including private, public, non-profit, and government organizations ("Subscription Customers"), featuring a select group of Lucebra's top content for professional and personal development skills.

By opting into the Lucebra Business Program, you agree to make all your content eligible for inclusion in Lucebra's subscription-based content collections. Lucebra may select your content for inclusion in any collection, add-on variation, or subset of that collection, and may modify the selection at its sole discretion.

3.1 Revenue Share

By participating in the Lucebra Business Program, you agree that your revenue share will be calculated as follows:

  • Each month, Lucebra will calculate the total monthly subscription fees paid to Lucebra on behalf of all current Subscription Customers of such collection, minus any applicable Transaction Taxes, foreign exchange fees, and third-party fees (e.g., reseller promotion, distribution, or payment processing fees).
  • Forty percent (40%) of this amount will be allocated to instructors participating in such collection ("Instructor Revenue Pool").
  • Lucebra will calculate the total minutes of content (including course videos, quizzes, practice tests, and coding exercises) consumed by all current Subscription Customers through their subscription to such collection "Total Minutes Consumed"). This does not include consumption through free trials.
  • Lucebra will also calculate how many of the Total Minutes Consumed are attributable to each of your items of content included in such collection that month ("Your Content Minutes").
  • Your revenue share each month will be calculated by dividing the Instructor Revenue Pool by the Total Minutes Consumed, then multiplying that per-minute amount by Your Content Minutes.
3.2 Exclusivity

Once your content is included in a collection, you agree not to offer any on-demand content, such as pre-recorded courses, that directly competes with or injures the sales of that content on any site or platform other than your own. This exclusivity does not apply to literary works or in-person instructional trainings. If you terminate your participation in the Lucebra Business Program, this exclusivity provision remains until your content is removed from all collections.

3.3 Termination

You may terminate your participation in the Lucebra Business Program at any time by emailing instructorsupport@lucebra.com. Lucebra will remove your content from the collections within 12 months of termination and will continue to pay you revenue share based on the then-current rates until your content is removed from the relevant collection.

After your content is removed from a collection, Subscription Customers will no longer be able to enroll in your content, and you will no longer earn revenue share from that collection. However, individual end users who previously enrolled in your content will continue to access it as long as they remain subscribed to the relevant collection.

4. Assessments

Lucebra's assessments ("Assessments") consist of question and answer pairs with explanations ("Assessment Question") to measure proficiency and learning across certain topics, skills, domains, or occupations. Assessments are provided as a standalone content type separate from courses.

By providing an Assessment Question as mutually agreed in writing (including by email), you agree to the terms in this section. Lucebra may select your Assessment Question for inclusion on Lucebra.com or in the Lucebra Business Program, and may modify that selection at its sole discretion. If included in the Lucebra Business Program, you will be subject to the terms relevant to that program.

You agree that your Assessment Questions will comply with criteria agreed in writing (including by email) with Lucebra, such as topic, format, domain, difficulty level, and quantity. By providing your Assessment Question, you grant Lucebra an exclusive license to use, copy, reproduce, distribute, display, publish, and prepare derivative works of your Assessment Question. You agree not to make your Assessment Question available to others or license it to third parties.

You may terminate your license of an Assessment Question at any time by emailing instructorsupport@lucebra.com. Lucebra will remove your Assessment Question from the Services within 12 months of termination and will continue to pay you any relevant revenue share based on then-current rates until removal.

5. Modifications

We may update this Policy periodically to clarify our practices or reflect new or different practices. If we make any material changes, we will notify you using prominent means, such as email notice to the email address specified in your account or by posting a notice through our Services. Modifications become effective on the day they are posted unless stated otherwise.

6. How to Contact Us

If you have any questions about this Policy, please contact our support team.

By adhering to this Promotions Policy, instructors ensure compliance with Lucebra's standards, maintain the integrity of their promotional activities, and contribute to a fair and effective learning environment for all users.

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